A New Step on the Road to Digital Transformation

Our brand is going through a digital transformation process. We will soon digitalize our business intelligence and ways of doing business in Sales, CRM, Brand and Human Resources, as well as our business processes in our Accounting and Finance departments, which we have accelerated with the Digital Footprint project. We will increase the traceability of our operational processes by using the global ERP software SAP and Salesforce, and improve our service quality by increasing our internal efficiency. 

By 2030, the economic benefit of artificial intelligence technologies to the global logistics and transportation market is expected to be 1.5 trillion dollars. Again according to McKinsey reports, AI applications can increase supply chain efficiency by 30-40% and at the same time reduce transportation costs by 5-10%. As a brand, we closely follow the development of artificial intelligence and its impact on our industry. We experience its direct or indirect contributions to our business processes. In recent weeks, we were among the panelists of Vision 100, one of Turkey's most important symposiums on Digitalization and Artificial Intelligence. There, we expressed the importance of realizing this transformation within the framework of our corporate values and keeping ethics in our lives while keeping up with the changing and digitalizing world.